Websites are a must for most businesses these days. While you can somewhat rely on word of mouth and foot traffic to attract new people to your yoga studio, having a website and digital presence can increase your studio’s credibility and bring you more customers. Whether you are an up-and-coming yoga instructor hoping to market yourself online, or are looking to bring your yoga studio into the digital space, here are some pro-tips to help you start a yoga website.
1. Establish Your Business and Credentials
This may seem like an obvious first step, but before you can market yourself and your studio, you should have your credentials in line and a sense of your brand; Website building platforms and professional web developers can help you build your brand and website, but first you should have teaching credentials and a solid business model. Additionally, having a sense of your business’s goals and an outlined schedule of classes will make starting a yoga website much easier.
2. Collect Your Media
Once you have your business and credentials in line, you will need the basic building blocks for a website: a stylish and information website, photos, videos and other various content will engage your viewers and drive clients. Whether you are going to take photos yourself or hire someone to help you, having photos of classes you offer, your facilities, and headshots of yourself is a good start.
3. Will You Use a DIY Website Platform or Hire A Professional?
There are many ways to start a yoga website. One of the initial steps will be determining if you are going to use a do-it-yourself platform to start your yoga website or if you will hire a professional. There are many easy-to-use website building platforms out there, but it also takes time to learn and keep up to date. Hiring a professional should guarantee top quality work, but is typically more expensive than doing it yourself. Some benefits and first steps to both options for building a website include:
Getting Started With DIY Yoga Websites:
For DIY websites, you will need to choose a domain name: the address people will type in to get to your website (for example www.codyapp.com). Many website creation platforms offer free domain names that include their brand name (yourbusiness.squarespace.com), or you can purchase a specific domain name. Learn more about domain names here.
The benefits of using DIY website generators include them being easy to use, saving money rather than paying a professional, and having the ability to make fast edits and updates to your website. Some popular options for website building platforms include:
Once you have browsed your options for DIY website generators, you can pick a template you like and get started on your website.
Getting Started With Professional Web Developers:
If you do not have the bandwidth to start a yoga website yourself, hiring a professional is a great option. The benefits of hiring a professional may be the production of more-professional looking work and not having to take time to learn how to build a website. Checking directories for web developers in your area and asking around your studio for recommendations can be a great way to find a professional to help start your yoga website. If you would like to hire a designer but feel it is too costly, do not hesitate to ask around your studio for anyone who might be willing to trade web development services for free yoga classes!
To make the most of working with a professional, be sure to take the time to reflect on what you want your site to look like, thoroughly answer their questions, and set them up for success. Many companies that build websites will send out a questionnaire before getting started. These questions will help your designer create exactly what you are looking for.
4. Communicate Basic Information
Once you have your website template set or have decided to hire a professional, the next step is to get all of your information online. Most websites will have the following pages to help customers get the information they are seeking:
- Homepage: This page should explain what your business is and easily enable customers to navigate to other pages
- Class schedules and events: This page should easily outline where and when classes students can take classes
- About page: About pages should include information about how your studio started and your business mission and goals. In the case of a yoga instructor website, this page can include information about you: your credentials, philosophy, and more.
- Contact and/or location page: Location and contact pages are crucial for most businesses. This page should include a studio or personal phone number, email address, physical location of your studio and how to connect on social media.
- Coach pages for studios: These pages can help give students sense of who teaches what class and become more familiar with your studio.
5. Drive Traffic To Your New Website
Once you have your website set up, the next step is to get visitors to check it out! Increased visibility of your website online is a great way to market yourself; this means more people are finding out about your yoga studio and eventually more students in your classes. Increasing website traffic can be as easy as telling people to check it out during your classes and sharing the link over social media. Some other easy ways to drive website traffic include:
- Including links to your site in email newsletters
- Sharing links on social media
- Start a yoga blog, to share your thoughts and add new content to your site on a regular basis
- Share events in fitness and neighborhood based groups when appropriate
- Implement some simple digital marketing and Search Engine Optimization (SEO) strategies or hire someone to help you with your SEO.
At Cody, we love helping yoga instructors market themselves and helping their businesses thrive and grow. To checkout our latest business and marketing tips for yoga instructors, check out our blog’s “Building Business” section.