From social media, to blogs, newsletters, and more, there are many ways to market your yoga classes on the internet. As people spend more and more time online, adhering to a few digital marketing strategies can be a great way to fuel your business. Whether you are looking for some general yoga marketing tips, or a strategic marketing plan to fill your yoga classes, these four digital marketing tips can help give your yoga studio a boost in business.
1. Get to Know Your SEO
Search Engine Optimization (SEO) refers to the practice of optimizing webpages so search engines can easily find them, scrape their content, and give the user what they are looking for. When you type certain words into a search engine such as “yoga classes Seattle,” Google will run a search to give the user the best results for those terms. While this may sound complicated, many companies implement a heavy SEO strategy in hopes of outranking their competitors for specific keywords.
Having your studio rank at the top of a Google search can be a great way to market your yoga classes. Do-It-Yourself SEO is a big project to take on, so if you are interested in a large scale campaign to boost your company’s search rankings, it may be best to hire an agency or contractor to help. For a few easy tools to boost SEO that you can implement on your own, try some of the following:
- Name, Address, Phone Number Consistency: If your company has moved around, was known previously under different name, or has changed phone numbers, having that outdated information listed online can hurt your SEO. When your business’ information is consistent, Google will be able to quickly scrape your site and give users the right results.
- Internal Links: Having internal links on your website, meaning hyperlinks between various pages on your site, has many benefits: internal links make your site easier to navigate and keep users on your website for longer. This can be as simple as adding a “sign up now” button at the bottom of each web page, or linking between service pages.
- Generate Reviews: Reviews on platforms such as Yelp and Facebook can have a huge impact on your business. Encouraging your current students to write online reviews of your service can be a great way to bolster your studio’s digital reputation.
2. Grow Your Social Media Following Beyond Current Customers
Getting people who already know and love your studio to stay in touch on social media is a great first step in social media marketing. Keeping existing customers is crucial for business, but if you are only using your social media to connect with people who are already using your service, this can be a missed opportunity.
Over 80 percent of Americans use some form of social media, which means that Facebook, Instagram, Twitter, and other social media platforms have huge potential for making connections beyond your immediate network. Try some of these strategies to get your social media content in front of new potential purchasers:
- Facebook Ads and Boosted Posts: Through advertisements and boosted posting on Facebook, the social media network will enable you to put your content in front of very specific types of people. Whether you are hoping your Facebook posts reach women with children over 40 who live within a certain area, or young professionals who live active lifestyles, Facebook will enable you to reach more-targeted customers through this paid service.
- Start a Yoga Instagram: Regularly curating a yoga Instagram can showcase what your yoga studio has to offer in the digital space. Highlighting certain poses and class activities can be a great way to get the word out about your studio to those who have not visited.
- Share Your Events in Relevant Groups: There are thousands of groups on Facebook for interests of all kinds. Finding some neighborhood groups, yoga and fitness groups, and other similar online communities to share your studio’s information and event schedule (without being too spammy of course) can be a great way to get new eyes on your content.
3. Create a Cohesive Strategy
Like most things, marketing is more successful when executed with a strategic plan. Making one-off efforts to send email newsletters, promote certain classes, and increase your social media following can be beneficial, but when you marketing your yoga classes with a strategic plan and goals in mind is much more beneficial. Some ways to implement a marketing strategy include:
- Plan Ahead: If you have a boot camp coming up and are hoping to fill the classes, start marketing ahead of time. This can mean writing out a content calendar and email blast plan, and marking dates where you will push this service via social media, blogs, and email.
- Incorporate All Digital Channels In One Strategy: Are you promoting your prenatal yoga classes over email but giving out tips for downward dog on Instagram? While these are both good types of content to share, creating a multi-platform plan to curate streamlined messages with your customers can help build consistency and trust in your brand. This may mean planning your Instagram content to showcase prenatal yoga when you have a series of those classes coming up, and supplementing those posts with a blog about why prenatal yoga is beneficial.
4. Market Constantly
One of the easiest marketing mistakes to make is simply not marketing. While you may have a thousand other thing on your to-do list, if students do not know about your classes, they will not be able to take them. Building an ongoing pipeline of new customers and regularly raising awareness of what you have to offer will keep your business thriving for years to come. Try some of the following tools to keep your marketing consistant:
- Block Out Time In Your Calendar: One of the easiest ways to make sure your marketing gets some attention is simply to put it on your to-do list. This can be as simple as blocking one hour per week out on your calendar to work out email blasts, blogs, or social media posts.
- Schedule Your Content Ahead of Time: If you do not have time to get on Facebook everyday, you can schedule posts ahead of time so you do not have to worry about posting them yourself. There are also software such as Sprout Social and Buffer that will enable you to schedule social media posts across networks to streamline your social media strategy.
- Hire a Professional: Between teaching classes, hiring the staff, and balancing the books, it can be hard to make time for marketing. If you are a busy studio owner, finding someone else to handle your marketing may be the solution for you. Consider hiring an agency in your area, or offering a service trade with someone who has marketing skills and would like to trade marketing services for studio membership or classes.
Marketing your yoga studio takes some work, but having a healthy pipeline of new and existing students in your classes will benefit your business for years to come. For more tips for your yoga studio, check out these thoughts on how to market yourself as a coach.