Some yoga teachers say their classes are for anyone and everyone. While it is great to take an inclusive approach to your practice, trying to offer a yoga class that meets the needs of any person who walks through a studio’s door can be difficult; yogis from different ages, genders, backgrounds, and levels of experience typically have different goals for their practice. Defining a niche for your yoga studio and carving out a curriculum to meet a certain set of needs can be highly beneficial for your business and your skill set as a coach. If you are hoping to find yoga inspiration through defining a niche for your teaching, here are a few easy ways to do so.
What is A Yoga Niche?
A niche is a specialized area or skill within your yoga practice. Rather than offering general yoga classes, a niche yoga class targets a specific group of people, unique goal, novel combination of skills, or certain part of the body. Some examples of yoga niches include
- Yoga for better balance
- Yoga for pregnancy
- Yoga for surfers
- Yoga for back pain relief
- Yoga in a novel location
Why Have a Yoga Niche?
Offering general classes is a good start for yoga teachers, but offering more specific and specialized classes can be largely beneficial for your students and your studios. Finding a yoga niche (or niche in any kind of business) helps you:
- Specialize as a teacher by focusing your knowledge on a specific skill set and pursuing your yoga continuing education in that field
- Narrow your marketing focus to reach a certain group of people. Offering yoga specifically for people with back pain or for stand up paddlers may attract new students who may not have otherwise come to a general yoga class.
- Give your studio a unique value proposition by offering classes other studios may not. Is your studio the only one in your neighborhood that offers prenatal yoga or yoga with goats? These unique benefits help yogis choose your studio over others.
How To Find Your Niche
Now you know the benefits of having a yoga niche and some ideas of niches other teachers use. How do you find yours? Here are a few questions to spark your yoga inspiration and help you find your niche.
What Do You Know?
Before you offer specialized yoga classes, you should have significant knowledge in that field. Your yoga niche may be a specific field of yoga you have studied or unique idea that other studios in your area do not offer. If you have extensive knowledge of hot yoga, this may be a good niche to pursue. If you have many students coming to your class saying that you help eliminate their back pain, you may consider continuing your yoga education and specializing in yoga classes to target back pain.
What Do You Love?
If you are unsure how to start finding your yoga niche, the easiest way to begin may be to work with what you love. Is there a certain type of yoga, age range of yogis, or other demographic you love teaching? Pursuing continuing education in those specific realms may be the solution to finding your yoga niche. If you love teaching kids, you may want to consider furthering your yoga education in the field of teaching for children. If you are particularly interested in teaching Baptiste Yoga, pursuing education in that field may be your ideal niche-discovering path.
Do You Have Skills Outside of Yoga You Can Bring To Your Studio?
Your yoga niche should be based in your expertise within the field of yoga, but combining your expertise in yoga with other areas of interest can be a great way to discover your yoga niche. These interests could range anything combining interests in surfing and yoga, to yoga for certain groups of people such as those overcoming addiction. If you are bilingual, maybe this means offering a class in another language or perhaps one for learners of your native language.
To get started on finding your yoga niche, try answering to the above questions to hone your ideas and outline your strengths. For inspiration on some unique yoga niches, checkout the Invoke the Goddess Within plan with Steph Gongora and Erin Kelly!